By Jide Ojo of Sports247.ng The Nigeria Premier Football League (NPFL) recently entered a significant new digital chapter after sealing a live-streaming and content production partnership with Murphy Ben International (MBI). MBI trades as Aforevo, a YouTube Multi-Channel Network (MCN) which is a digital operation built around multiple YouTube channels rather than a single standalone…
The Nigeria Premier Football League (NPFL) has taken a major step towards transforming the way Nigerian domestic football is consumed, promoted and commercialised, with the unveiling of a landmark YouTube live-streaming partnership with Murphy Ben International (MBI).The partnership, officially unveiled at a special signing ceremony, is designed to take NPFL matches directly to the screens…