In the quest to strengthen the financial base of the Nigeria Premier Football League (NPFL), a foremost sports marketing industry personality, Mike Itemuagbor, has been announced a Special Advisor to the board.
Itemuagbor, the founder of Padmozi Sports Marketing (PSM), was tapped by personal friend, the NPFL Chairman, Hon Gbenga Elegbeleye to bring his vast experience and network in corporate Nigeria to reposition the league to attract sponsorships.
In announcing the development, Elegbeleye said that “the best part of this is that this great marketing mind is going to render his services free of any personal financial reward, it’s pro bono.”
Itemuagbor’s pedigree in sports marketing spans over three decades of working with the Nigeria Football Federation (NFF), the Athletics Federation of Nigeria (AFN), before founding the famous Okpekpe Mountain Race that attracted some of the world’s best long distance runners.
He was also instrumental to some of the biggest sponsorship deals in football in Nigeria, including the famous Globacom sponsorship of the national teams and the then Nigeria Premier League as the league was then known.